Creation, translation, and distributions of IT press releases

We create press releases in English and Russian, translate them into other languages, and distribute them in online media.

To order a press release, all you need to do is fill out a short questionnaire.

All copywriting services are provided by professional, native speaker writers and translators.

Press release composition

A press release must be based on a significant coverage opportunity — an event in the life of a company that needs to be made public. This can be a general piece of news, news about the extension of a line of products or services, participation in an event, or the launch of a new campaign. Think about your newsbreak in advance.

A press release has a characteristic structure:

• A press release must have a significant main subject — an event in the life of a company that calls for a report in the press. The subject could be some interesting news about the company, expanding their list of products on sale or services on offer, participation in various events, carrying out a campaign or something else. Think through your main subject carefully before writing the press release. You should bear in mind that a press release must have only one main subject.
• A press release must have a very specific structure:
  Title — a good title increases the chance of a press release to be read by an editor.
  First paragraph — 2-3 sentences summarizing the news.
  Main part — contains information, facts, and quotes directly related to the topic of the press release and the corresponding coverage opportunity.
  Company-related information and contact details.

A press release should be easy to read and should not exceed 1-2 pages.

Distribution of press releases

Our company will help you distribute your press releases among Russian and international printed and online media, top blogs, and news feeds. We have a large database of verified emails of editors from a number of countries, which guarantees the efficiency of such campaigns.

Cover letter

We can help you write a cover letter that will supplement your press release and will contain additional information for the PR editor.

Staying in touch with the editor

Our clients often need to stay in touch with some of the PR editors who received their press releases and need to clarify certain details. This is usually associated with an active email exchange with people speaking a number of languages. As a rule, editors request additional details, such as company information, high-resolution screenshots, software licenses, company logo, and so forth. You can use Alconost Nitro, our fast online professional translation service, to communicate with a PR editor in any language.

Get a free quote and place an order for press-release writing and distribution →