PPC advertising for KooRaRoo Media
KooRaRoo Media is a DLNA server and media organizer that allows you to stream video, music, and photo files to any DLNA-certified home network device, including TVs, BluRay players, home theater systems, audio-video receivers, game consoles, and media players.
To increase the number of product installations and remove untargeted users from the paid traffic.
- Customization and refinement of search queries.
- Writing and continually optimizing unique ads for each keyword group.
- Creating event tracking codes for Google Analytics. Setting goals.
- Managing bids.
- Adjusting the list of keywords to improve CTR and attract more quality traffic.
- Optimizing campaigns using conversion data.
- Breaking down search campaigns by the price per click per region in order to allocate budgeted funds evenly across all necessary regions.
Beginning of the advertising campaign: 01.09.2013.
Date when the results were taken: 30.11.2013.
Results of the first month of the campaign (30 days):
Results of 3 months (30 days):
During the course of work on the campaigns we were able to boost the click-through rate (CTR), decrease the average cost per click (CPC) and the price of conversion (CPA), as well as increase the conversion rate (CR).
Data demonstrating CTR growth:
Data demonstrating an increased conversion rate:
We were able to achieve these results thanks to daily account optimization measures (updating the list of keywords based on data from Google Analytics, managing bids, and updating ads).
Despite a modest advertising campaign budget, we managed to outperform major Western advertisers and take second place in the auction statistics. Campaign report for the last 30 days:
Denis Volodomanov, Developer and Owner of KooRaRoo Media:
The guys at Alconost were really helpful. They produced quick turnarounds. They were pleasant and tactful in their communications, and they offered moderate prices. The number of product installations has multiplied, and I did not even have to change the budget.
Other success stories
- Multilingual Advertising for the Alvadi Online Auto Parts Store
- Voiceovers for the Avatarico and Lostroom escape rooms
- Localization of the websites of Aviasales, Jetradar, and Hotellook
- Alconost+Crowdin for Bandsintown: Localization of the most popular app for finding concerts
- Translation and voiceovers for the fox cub Cucchi in the Booclick app
- Alconost + Crowdin: localization of Clash of Kings into English
- Localization of the Clue mobile app and updates in nine languages
- Configuring Google Analytics for a regional branch office of the Dr. Bormental clinic
- Localization into two languages and ongoing language support for DreamCommerce
- Localization of Dr.Explain into eight European languages and updating the help system
- Localization of System Surveillance Pro into Spanish
- Series of 18 Video Banners for the Guild of Heroes Advertising Campaign
- Copywriting and translation of the app description, articles, and press release for the Helper app
- Localization of the "Home Bookkeeping" app into Spanish, French, and German
- Localization of the Jooble job search service into 16 languages
- 62 tutorial videos in English and Russian for Kaspersky Lab
- How we created seven trailers for Kaspersky Lab in two months
- Creating template videos and translations in Nitro for the "Home Bookkeeping" app
- Voiceovers in 14 languages for the Kerish Doctor software
- Character voiceovers in Spanish and Brazilian Portuguese for the RPG Life is Feudal: Your Own
- Localizing updates for the Charm Farm game into eight languages
- Promoting the MobiDB Database Designer app using PPC advertising
- Multilingual voice responses for Bitrix24
- Localization of the Petcube website into six languages
- Localizing the game "Punch Club" into Chinese and Polish
- Translation into six languages and localization support for Smarty CRM
- Localization of a series of mobile products into European and Asian languages for Stoik Technology
- A series of trailers about JIRA plugins
- Contextual advertising for the "TradeVoyage" travel agency
- Rewriting and voiceover of the "Fairy Tales of Uncle Remus" mobile app
- Localization of Viber messenger into Russian
- Localization of the game "Klondike" for Vizor Interactive into five languages
- Localization of the Xsolla service into 18 languages