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Translation into six languages and localization support for Smarty CRM

Logo of Smarty CRM

We translated the cloud-based Smarty CRM platform for customer relationship management into six languages. However, our task didn’t end there: we provided continuous localization of new strings for the subsequent year, keeping all localizations up-to-date without impeding the development process.

Created by Clouds Technologies, Smarty CRM was available only in Russian. The language of the development team. As the product became more popular on the Russian-speaking market, the company decided to target a global audience by localizing Smarty CRM into six languages at the same time. However, every software platform is a work in progress, so a one time translation could not keep pace with the company’s regular updates.

We solved this problem with the Webtranslateit platform. Thanks to it, Alconost translators localized Smarty CRM and updates into the following languages:

  1. English
  2. German
  3. French
  4. Spanish
  5. Portuguese (Brazil)
  6. Chinese (Simplified)

We translated new strings over the next 12 months as well. The client simply added the relevant text in Webtranslateit, after which the six translators were immediately notified by email and started working. Release deadlines were consistently met for all six languages.

The choice to localize has paid off: Smarty CRM now has users in 176 countries worldwide. Positive feedback and buzz about the platform have increased as well. Thank you, Clouds Technologies, for your trust – and best of luck to Smarty CRM as it conquers new markets!

A free trial (including the results of our localization work) is available at smartycrm.com

Photo of Evgeny Bubnov, Clouds Technologies CEO

«For the last year and a half we have partnered with Alconost for the localization and translation of our services. We look forward to continuing this great relationship. We have been happy with both the translation quality and customer service. Their managers are always available and answer our questions quickly. When we were translating without an agency, even the experienced freelancers we were dealing with occasionally turned down jobs due to complexity or tight deadlines. But with Alconost Translations, this problem is a thing of the past!»

Evgeny Bubnov

Clouds Technologies CEO

Case studies

We have localized over 1,500 projects and produced 1,000+ videos. Let's make something special for you too!

Promoting the MobiDB Database Designer app using PPC advertising
  • Client: Enterra
  • Languages: EN, RU
  • Services: PPC
Watch videoLearn more
Contextual advertising for the "TradeVoyage" travel agency
  • Client: Trade Voyage
  • Languages: EN, RU
  • Services: PPC
Watch videoLearn more
Character voiceovers for Life is Feudal: Your Own
  • Developer/Publisher: BitBox
  • Languages: ES, PT-BR
  • Services: character voiceovers
Watch videoLearn more
Video Banners for the Guild of Heroes Advertising Campaign
  • Developer/Publisher: BIT.GAMES
  • Languages: EN
  • Volume: 18 video banners
  • Services: Gameplay footage selection, animation
Watch videoLearn more
Voiceovers for the Kerish Doctor software
  • Client: Kerish Products
  • Languages: EN, HU, NL, ES, IT, DE, DA and 7 more
  • Services: Voiceover recording
Watch videoLearn more
Localization of DreamCommerce Platform
  • Client: DreamCommerce
  • Languages: NL, TR
  • Services: localization
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How to save money on preparing your text for voiceover while not skimping on quality: 4 pieces of advicexmlWatch videoLearn more
Tutorial videos for Kaspersky Lab
  • Client: Kaspersky Lab
  • Languages: EN, RU
  • Volume: 62 videos
  • Services: Script writing, animation, sound design
Watch videoLearn more
Localization of Xsolla products
  • Client: Xsolla
  • Languages: FR, ES, JA, KO and 14 more
  • Services: Localization
Watch videoLearn more
Audio and video localization, dubbing, and subtitles: how to make a video clear to a foreign audiencexmlWatch videoLearn more
A series of trailers about JIRA plugins
  • Client: Teamlead
  • Languages: EN
  • Volume: 3 trailers
  • Services: Script writing, animation, sound design
Watch videoLearn more
PPC advertising for KooRaRoo Media
  • Client: KooRaRoo Media
  • Languages: EN, RU
  • Services: PPC
Watch videoLearn more
Proofreading of in-game text for Clash of Kings
  • Developer / Publisher: Elex Tech
  • Languages: English
  • Volume: 25 000 words
  • Services: Proofreading, editing
Watch videoLearn more
Voiceovers for Bitrix24
  • Client: Bitrix24
  • Languages: PT-BR, EN, DE, RU, ES, UKR
  • Services: Voiceover recording, sound editing
Watch videoLearn more
Localization of Clue mobile app
  • Client: Clue
  • Languages: AR, FR, DA, DE, ES, HI, IT, JA, KO, PL, PT-BR, RU, TR, ZH-CN, ZH-TW
  • Volume: 70000 words
  • Services: continuous localization
Watch videoLearn more
Configuring Google Analytics for the Dr. Bormental clinic
  • Client: Doctor Bormental
  • Languages: EN, RU
  • Services: Web-Analytics
Watch videoLearn more
How we created seven trailers for Kaspersky Lab in two months
  • Client: Kaspersky Lab
  • Languages: EN, RU
  • Volume: 7 trailers
  • Services: Script writing, animation, sound design
Watch videoLearn more
Localization of Aviasales, Jetradar и Hotellook's websites
  • Client: Jetradar
  • Languages: FR, ES, DE
  • Volume: 100000 words
  • Services: localization, LQA
Watch videoLearn more
Localization of Smarty CRM platform
  • Client: Clouds Technologies
  • Languages: ES, PT-BR
  • Volume: 9000 words
  • Services: localization
Watch videoLearn more
Localization of Jooble
  • Client: Jooble
  • Languages: ES, PT, KO, JA and 11 more
  • Volume: 10 000 words
  • Services: Localization
Watch videoLearn more
Localization of Viber messenger
  • Developer/Publisher: Viber
  • Languages: RU
  • Services: Product localization, marketing translation
Watch videoLearn more
How does your mobile app video trailer undergo moderation in the App Store?xmlWatch videoLearn more
How to Write a Voiceover Script for a Video Clip: Seven RecommendationsxmlWatch videoLearn more
Voiceover for Avatarico & Lostroom quests
  • Client: Avatarico
  • Languages: EN, ES, CAT, DE
  • Volume: 2000 words
  • Services: voiceover recording, audio processing
Watch videoLearn more
Localization of Bandsintown app
  • Client: Bandsintown
  • Languages: FR, DE, IT, JA, PT, PT-BR, ES
  • Volume: 27000 words
  • Services: localization
Watch videoLearn more
Miniseries of clips about Monster Hustle
  • Client: True Pilots U.N. Limited
  • Languages: EN, RU
  • Volume: 2 videos
  • Services: 2D animation
Watch videoLearn more
Punch Club localization
  • Developer/Publisher: Tiny Build
  • Languages: ZH-CN, PL
  • Volume: 20000 words
  • Services: localization
Watch videoLearn more
Multilingual Advertising for the Alvadi Online Auto Parts Store
  • Client: Alvadi
  • Languages: EN, RU
  • Services: PPC
Watch videoLearn more
Localization of Klondike: The Lost Expedition
  • Developer / Publisher: Vizor Interactive
  • Languages: FR, ES, ZH-CN, JA and 7 more
  • Services: Continuous localization
Watch videoLearn more
Petcube site localization
  • Client: Petcube
  • Languages: KO, FR, HE, RO, Pt, NL
  • Services: localization
Watch videoLearn more
Localization of Charm Farm Game
  • Developer/Publisher: Nevosoft
  • Languages: PT-BR, NL, FR, DE, JA, PL, ES
  • Volume: 100000 words
  • Services: localization
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Our Clients

More than 2000 companies have trusted us with their projects since 2004. Those companies have awesome projects. Yours is awesome too. We'd love to work with you.

EPAM
Xsolla
Endomondo
Microsoft
Kaspersky
PeopleDoc
TikTok
Zyxel
Paradox Interactive
tinyBuild
Aviasales
Bitrix24
Petcube
Hewlett Packard
Softline
Itransition
Warner Brothers
Viber
Nevosoft
2checkout
MAPS.ME
Oracle
Under Armour
OnePlus
Yandex
Mail.ru
Melsoft Games
JetBrains
Webmoney
LitRes

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