Software trailers and tutorial video clips

Do you want to quickly inform users about your program, service, or website? Are you looking for a way to improve your download:buy ratio? Do you want to teach users how to use your software product or online service?

We have an attractive solution to these problems: Trailers, How to..., video tutorials, branding videos, and VideoPAD video clips.

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Trailers

A trailer is a vivid, attention-grabbing video clip that quickly gives a complete idea about your program, site, or service. Trailers can be placed on a product website (making a fine replacement for long text descriptions) or shown to the public at exhibitions, conferences, and presentations

What a trailer should do:

• Gain the viewer’s interest
• Identify the problem that the product solves
• Describe the features and unique aspects of the product
• Show how the product looks
• Teach the user the basics of how to use the product, removing users' fear of the unknown
• Tell where and how to order, download and buy the product.

Sample trailers:

Watch other trailers on our YouTube channel →

VideoPADs

A VideoPAD is an affordable template-based video. We will need the following to create such a video for you:

• Preferred template (from the list of available templates)
• Graphics: logo, box artwork
• 5-6 screenshots
• A filled scenario template: slogan, feature list, list of benefits, narration text

As the result, you will get a video that will look like that:

Learn more about VideoPAD and request a quote →

How to's

How to... video clips are attractive, dynamic tutorial videos placed on a product page or help section. The idea of a clip is to answer the question, "How to use the product to solve a particular problem".

How to... clips, of up to 1 minute, primarily consist of screen capture scenes. These scenes show the sequence of steps in the program in order to solve the main question.

How to... video clips should:

• Gain the site visitor’s interest
• Show that "this exact problem" is solved by using "this exact product"
• Teach the visitor how to use the product.

Sample How to's:

Video tutorials

A tutorial clip is a video which tells the viewer how to use a product. Video tutorials consist of:

• An opening scene with the logo of the product
• A video of the user’s experience with the product (screen capture), accompanied by detailed comments
• A final scene with the website address, contact information, and encouragement to try the product.

The video tutorial is voiced by a professional voice-over artist in English or other language, and is accompanied by background music.

The tutorial (or even better, a series of video clips) will help viewers to understand a complex product better, explain the fine details of how to use it, and encourage the audience to select this particular product out of all those available.

Sample video tutorials:

Watch other tutorials on our YouTube channel →

Branding videos

Branding videos promote a company's image in the minds of viewers.

These videos are great for: holiday greetings for public or corporate holidays, publicizing company achievements, presentations for investors or potential partners, and motivational video clips for company employees.

Sample branding videos:

Watch other branding videos on our YouTube channel →

 

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