Мультиязычная контекстная реклама

Multilingual Pay-Per-Click is a form of online advertising that allows businesses to target customers in different languages and regions. It involves creating ad campaigns in multiple languages to reach a wider audience and drive more traffic to your website.

Multilingual Google ads are important for businesses because they enable them to reach customers in different countries and regions who speak different languages. By creating ad campaigns in multiple languages, businesses can increase their visibility and attract more traffic to their website, which can lead to more conversions and sales.

To create a Multilingual Pay-Per-Click campaign, you first need to identify your target audience and the languages they speak. Then you can create ad campaigns in each language using keywords, ad copy, and landing pages that are relevant to that audience. It's important to ensure that your campaigns are localized and culturally appropriate for each language and region.

The benefits of using multilingual paid search include increased visibility, greater reach, and higher conversion rates. By targeting customers in multiple languages and regions, businesses can tap into new markets and expand their customer base. Additionally, PPC in multiple languages can help businesses build brand awareness and credibility in different regions.

To measure the success of a multilingual advertising campaign, you can track metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI). It's important to analyze the performance of each campaign in different languages and regions to identify areas for improvement and optimize your campaigns for better results.

PPC managers set up advertising campaigns using native translators with experience in localizing software and other technically complex projects in 100+ languages.

We also have local specialists leading PPC advertising campaigns in English, Portuguese, German, French, Spanish, Italian, Polish, Ukrainian, Russian, and Greek.

Our PPC company can create an advertising account on any platform. The account is transferred to the client and remains theirs permanently, regardless of the duration of our work. The client independently pays for the advertising campaigns, and we help set up the account and link the payment method. We also provide services for setting up tracking analytics, creating landing pages, and organic promotion.

At Alconost, we can either set up advertising campaigns from scratch or localize existing campaigns. We can also set up similar campaigns on new systems — for example, by transferring Google Ads campaigns to Microsoft Advertising (Bing Ads). In addition, we can audit current PPC campaigns, pinpoint shortcomings, and suggest development options.

You can find our multilingual PPC management packages and rates in the table below.

Packages	1	2		3
Стоимость в месяц	$200	$300		$400
Preliminary audit and research. Monthly PPC analysis
Strategy development and consulting for search marketing
Configuration of web analytics for PPC campaigns (billed separately)
Разработка и ведение кампаний
Support for dynamic landing pages for multilingual digital advertising
Количество языков	1	1	2	1	2	3
PPC ad platforms	1	2	1	3	2	1
Копии кампаний (геотаргетинг)		1		2

• You have the option to top off your contextual advertising balance yourself. We will help you create advertising accounts and select and set up payment methods.
• If you need more than three languages, please contact us so we can design an individual plan for you.
• Дополнительные услуги и локализация считаются отдельно.

PPC advertising works by bidding on keywords relevant to the target audience. When a user searches for those keywords, the ads are displayed. Advertisers only pay when someone clicks on their ads.

PPC advertising is a paid form of online advertising where advertisers pay for each click, while SEO (Search Engine Optimization) focuses on optimizing websites to improve their organic search engine rankings.

The cost of PPC advertising varies depending on factors such as keyword competitiveness, target audience, and bidding strategy. The number of keywords and selected languages also play a significant role. Our specialists carefully select and refine keywords for advertising, set a budget, and monitor expenses to ensure optimal results.

To choose the right keywords, research relevant keywords for your industry, consider search volume and competition, analyze customer intent, and use keyword research tools for insights.

We optimize your PPC ads by writing compelling ad copy, using relevant keywords, testing different ad variations, optimizing landing pages, and monitoring and adjusting your campaigns regularly.

You can track the performance of your PPC campaigns by using analytics tools provided by the advertising platforms, monitoring key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

The average conversion rate for PPC ads varies across industries. It depends on factors like the effectiveness of ad copy, landing page experience, and the relevance of the offer to the target audience.