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Alconost Inc.
901 N. Pitt Street
Suite 170
Alexandria VA 22314

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Multilingual PPC

Multilingual PPC (Pay-Per-Click) is the promotion of your multi-language website around the world in the language of your potential customers. At Alconost, we create multi-regional paid search campaigns on various advertising platforms, conduct in-depth analytics, and optimize your digital advertising to achieve your key performance indicators (KPI) and increase ROI.

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Trusted by global brands

Years of experience
Million spent

Multilingual PPC marketing

We promote multi-language websites and apps across multiple search engines, social networks, and PPC ad platforms of your choice, according to the needs of each individual market.


You can also request international advertising along with other Alconost services:


A multilingual PPC agency

Alconost isn’t just any PPC agency - we're an international team and a certified Google partner with a proven track record of success in multilingual paid search advertising. Our dedicated team of PPC experts is passionate about sharing their knowledge with our clients. We've been helping businesses like yours expand their reach and increase conversion on global markets since 2008.

  • More than 2 years of work per client on average
  • More than 20 languages used per campaign
  • More than 30 experts in different languages
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Our multilingual PPC experts

At Alconost, we have a team of native speakers who are experts in multilingual PPC. You can be confident that we only assign native speakers to tasks such as keyword selection, ad writing, or copy production for landing pages. Our business is built on the principle of making it more profitable to work with us than to hire an expensive specialist or a conventional PPC company.

We offer you a personal PPC expert who combines all the advantages of:


An employee

With an individual approach and dependability


An agency

Professionalism, advanced tools, and a solid reputation


A freelancer

Quick response times and affordable prices


A co-owner

Invested in the result, since their salary depends on it

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Alconost’s multilingual PPC services

Paid search questionnaire

In an advertising campaign, properly formulating and defining the task is half the battle. That’s why we pay special attention to clarifying all the client’s requirements and wishes beforehand. At this stage we also determine deadlines, budgets, and other nuances to avoid misunderstandings later on.

PPC audit

A PPC campaign audit is conducted when your advertising is underperforming and you are looking for ways to improve it. We study campaigns in progress, find ways to solve problems and correct errors, and provide comprehensive recommendations to improve your digital advertising strategy and make it more effective.

Keywords research

We study search demand and segment keywords, analyzing them based on several parameters (intent, frequency, cost, and competitiveness). This is the longest and most laborious part of the work since, depending on the niche, keywords can number in the thousands, and not all of them are necessary for your advertising.

Competitive PPC analysis

Competitor analysis in paid search is a crucial part of preparing any advertising campaign. It provides you with important information for developing a general advertising strategy, bid strategy, keyword selection, and even the principle of forming ads. We look at how market leaders do things and then do them better!

Multilingual PPC consultancy

The above actions and the information obtained result in a clear plan that is easy to implement. Our company provides PPC consulting services only after an in-depth study of your niche and competitors, and we discuss your product/service and your online advertising in detail.

PPC strategy development

The development of a PPC strategy is primarily about setting goals for search advertising. Based on them, we determine promotion channels, the audience, and the main message of the ads. We also determine which landing pages will be required for advertising. The strategy is dynamic, and it will need to be updated over time.

PPC management

You will be able to coordinate all aspects of your multi-language PPC project, ranging from marketing strategy to data analysis, with just a single person: your PPC manager. The PPC manager will work on your multilingual paid search campaigns every day, overseeing and directing the work of the other specialists engaged in your project, including copywriters, translators, designers, and analysts.

PPC translation

Multilingual advertising campaigns can be implemented in two ways. The first involves translating the English version of the campaign into other languages, taking into account the semantics of that language. This is usually a less expensive and faster option. The second way is more suitable for larger campaigns with an extensive budget and long-term goals: it involves creating unique content in each language.

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Multilingual PPC management

PPC Setup
PPC Optimization
PPC Setup
PPC Optimization

Multilingual PPC advertising

We offer PPC campaigns in multiple languages that cater to your advertising needs on various platforms. With our expertise, we can help you reach your target audience effectively and efficiently.


Search ads:

Reach potential customers when they search for products and services related to yours on Google. This type of ad is great for driving sales, leads, and website traffic.


Display ads:

Engage a relevant audience as they browse millions of websites, apps, and Google-owned properties, such as YouTube. Display campaigns are an effective way to expand your reach beyond Google Search


Social ads:

Advertise your brand on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and others. Social ads come in various forms and target specific demographics and interests based on user activity, interests, and behavior on the platform.


Shopping ads:

Display your product images, pricing, and store information at the top of Google search results. Shopping ads are visually appealing and target users based on their search queries. They drive high-intent traffic to your website and help increase online sales.



Target ads to people who previously interacted with your business's website or social media. By placing a cookie, ads are shown to them as they browse, keeping your business top-of-mind and increasing conversion.


In-Stream ads:

This type of ad allows you to display video ads on various websites, including YouTube. With this type of ad campaign, you can increase brand awareness or drive conversion and sales by reaching your target audience with visually appealing video ads.


Local services ads:

Promote your services to potential customers in your locality. These ads show your business name, contact info, reviews, and ratings at the top of Google search results, boosting your visibility and credibility.


App ads:

Find new users for your application and increase sales by advertising on search engines, app stores, YouTube, and millions of different sites around the world.


PPC advertising optimization

Watch our video explaining how the conversion cost is determined in Google Ads.

If you still have any questions about multilingual paid search management and services, please feel free to contact us. We can help you decide how to proceed and develop a customized offer for you.

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Multilingual PPC cost

Alconost's multilingual PPC management rates are based on service packages, which in turn are based on the number of hours per month that a specialist devotes to managing the campaigns. The more time required to manage advertising campaigns, the higher the rate will be.

Most companies in the pay-per-click advertising industry operate as partner agencies of the very advertiser they use (Google, Bing, etc.), receiving a commission that is a percentage of your total amount spent. Unlike these partner agencies, we do not take a percentage of the budget, nor do we try to milk the project for as much money as possible. Instead, you simply choose your preferred multilingual PPC service package, pay for it, and we get to work.

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Multi-language PPC FAQ

What is Multilingual PPC?

Multilingual Pay-Per-Click is a form of online advertising that allows businesses to target customers in different languages and regions. It involves creating ad campaigns in multiple languages to reach a wider audience and drive more traffic to your website.

Choose Alconost for expert multilingual PPC services and take your ads campaigns to the next level.

Why is Google Ads important for businesses?

Multilingual Google ads are important for businesses because they enable them to reach customers in different countries and regions who speak different languages. By creating ad campaigns in multiple languages, businesses can increase their visibility and attract more traffic to their website, which can lead to more conversions and sales.

How do you create a Multilingual Pay-Per-Click campaign?

To create a Multilingual Pay-Per-Click campaign, you first need to identify your target audience and the languages they speak. Then you can create ad campaigns in each language using keywords, ad copy, and landing pages that are relevant to that audience. It's important to ensure that your campaigns are localized and culturally appropriate for each language and region.

What are the benefits of using Multilingual PPC?

The benefits of using multilingual paid search include increased visibility, greater reach, and higher conversion rates. By targeting customers in multiple languages and regions, businesses can tap into new markets and expand their customer base. Additionally, PPC in multiple languages can help businesses build brand awareness and credibility in different regions.

How do you measure the success of multilingual digital advertising?

To measure the success of a multilingual advertising campaign, you can track metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI). It's important to analyze the performance of each campaign in different languages and regions to identify areas for improvement and optimize your campaigns for better results.

What languages does Alconost use for advertising campaigns?

PPC managers set up advertising campaigns using native translators with experience in localizing software and other technically complex projects in 120+ languages.

We also have local specialists leading contextual advertising campaigns in English, Portuguese, German, French, Spanish, Italian, Polish, Ukrainian, Russian, and Greek.

Can your team create an advertising account for us?

Our PPC company can create an advertising account on any platform. The account is transferred to the client and remains theirs permanently, regardless of the duration of our work. The client independently pays for the advertising campaigns, and we help set up the account and link the payment method. We also provide services for setting up tracking analytics, creating landing pages, and organic promotion.

We already have contextual advertising in place. Can your PPC company localize our advertising campaigns?

At Alconost, we can either set up advertising campaigns from scratch or localize existing campaigns. We can also set up similar campaigns on new systems — for example, by transferring Google Ads campaigns to Microsoft Advertising (Bing Ads). In addition, we can audit current PPC campaigns, pinpoint shortcomings, and suggest development options.

What are your PPC management rates?

You can find our multilingual PPC management packages and rates in the table below.

Cost per month$400$600$800
Preliminary audit and research. Monthly PPC analysis
Strategy development and consulting for search marketing
Configuration of web analytics for PPC campaigns (billed separately)
Development and conducting of campaigns
Support for dynamic landing pages for multilingual digital advertising
Number of languages112123
PPC ad platforms121321
Copies of campaigns (geotargeting)
  • You have the option to top off your contextual advertising balance yourself. We will help you create advertising accounts and select and set up payment methods.
  • If you need more than three languages, please contact us so we can design an individual plan for you.
  • Additional services and translation will be calculated separately.

How does PPC advertising work?

Paid search advertising works by bidding on keywords relevant to the target audience. When a user searches for those keywords, the ads are displayed. Advertisers only pay when someone clicks on their ads.

What is the difference between PPC and SEO?

PPC advertising is a paid form of online advertising where advertisers pay for each click, while SEO (Search Engine Optimization) focuses on optimizing websites to improve their organic search engine rankings.

What budget is needed for PPC advertising?

The cost of PPC advertising varies depending on factors such as keyword competitiveness, target audience, and bidding strategy. The number of keywords and selected languages also play a significant role. Our specialists carefully select and refine keywords for advertising, set a budget, and monitor expenses to ensure optimal results.

How do I choose the right keywords for my PPC campaign?

To choose the right keywords, research relevant keywords for your industry, consider search volume and competition, analyze customer intent, and use keyword research tools for insights.

How to optimize PPC ads for better results?

We optimize your paid search ads by writing compelling ad copy, using relevant keywords, testing different ad variations, optimizing landing pages, and monitoring and adjusting your campaigns regularly.

How do I track the performance of my PPC campaigns?

You can track the performance of your PPC campaigns by using analytics tools provided by the advertising platforms, monitoring key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

What is the average conversion rate for PPC ads?

The average conversion rate for PPC ads varies across industries. It depends on factors like the effectiveness of ad copy, landing page experience, and the relevance of the offer to the target audience.

What our clients say


Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!


Yevgeny Pshenichnikov, CEO


The guys at Alconost were really helpful. They produced quick turnarounds. They were pleasant and tactful in their communications, and they offered moderate prices. The number of product installations has multiplied, and I did not even have to change the budget.

KooRaRoo Media

Denis Volodomanov, Developer and Owner


We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!

OU Bamboo Group

Vlad Yevteyev, Chief Strategy Officer


I learned about Alconost from an article that they published on Habrahabr on contextual advertising, and I decided to order their Google AdWords advertising service. I liked the fact that before proceeding with the campaign, the guys first correctly configured Google Analytics and at the same time provided support about the restrictions that apply to advertising in our field. We were then able to rapidly start advertising on Google. Thank you for your work and perseverance!

Dr. Bormental

Vladimir Martsul, Head of the Technical dep.


We were happy to work with Alconost. They performed ongoing work to optimize our ad campaigns (adding new keywords, refining target groups, adding new types of ads, etc.). As a result, the number of clicks increased and CPC decreased. On the other hand, it must be said that mobile app promotions do not always immediately pay off. In the meantime, we are pleased that there is a downward price trend for cost per installation.

Enterra Inc.

Yekaterina Nebogina, Head of marketing


We have been working with Alconost for a long time; about two years, if I'm not mistaken. Initially, we were looking for a contractor to run Google Ads campaigns in Western markets. Our niche is specific: the sale of IT products for a fairly narrow audience living in the USA and Europe. It was therefore quite difficult to find a contractor, because localization, understanding of foreign markets, and the adaptation of marketing to the necessary criteria are extremely important here. Alconost has never let us down.

Supreme Hot Bot

Denis Domnin, Founder


We really like working with Alconost. It is worth mentioning the quick response time of managers to our proposals. The tourism industry is very dynamic, and Alconost is an advertising agency that is able to effectively advertise these types of services. Our long partnership is proof of this!

TradeVoyage Tour Agency

Tatiana Shamatenko, Director


Alconost provides global PPC outsourcing for businesses worldwide!

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We collaborate with local PPC experts

As a company specializing in multilingual paid search marketing, Alconost recognizes the importance of having local specialists in every country who possess native-level proficiency in their respective languages and excellent English skills for seamless team communication. We value their expertise and experience, as they assist us in developing and implementing successful multilingual advertising strategies. Our partnership with local bilingual specialists not only ensures accuracy and relevance of content for each region but also enhances our understanding of the target audience and lets us effectively adapt to cultural nuances in our marketing approach. Through this kind of collaboration, we achieve outstanding results and help our clients succeed on a global scale.

If you are interested in joining our team, please take a look at our job openings.

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