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Localizing the game “Punch Club” into Chinese and Polish

What if you need to translate a story-driven strategy game from English into Chinese, and you only have a week until the release date? Did you think that it is impossible? Yet we were able to do it.

The sensational game “Punch Club” puts you in the shoes of the manager of a street fighter. The developers decided to give the player the maximum freedom of action: the player chooses the fighting style that they learn, what to eat, and what to do for fun. Unlike fighting games, the “Punch Club” strategic simulator places quite a bit of attention on the storyline.

Screenshot from the game “Punch Club” (Russian version)

It was a particular pleasure to translate the texts: they were full of references to such popular films as "Fight Club" and "Terminator".

Screenshot from the game “Punch Club” (Russian version)

This indie game from the Russian startup studio Lazy Bear Games, whose publisher is tinyBuild, has been rapidly gaining popularity. It became a top selling game on Steam, and it was able to earn over a million dollars within ten days of release. Now “Punch Club” is picking up new audiences in different countries. Prior to cooperating with Alconost, the developers had already localized the game into seven languages, including English, German, French, Italian, Spanish, Japanese, and Brazilian Portuguese.

CEO of tinyBuild Alex Nichiporchik noted: "We can say with certainty that we have been able to fully recoup the cost of localizing the game into Western European languages."

Growth in game installs after the release of the Portuguese version (shown in yellow on the graph):

Growth in game installs after the release of the Portuguese version (shown in yellow on the graph)

We must give credit to the developers: they completed a substantial amount of work in preparing the game for localization. All game texts were formatted in a table with comments broken down by character. It also included explanations of movie references and other important information. This file made the project much easier for the translators.

Alconost is no stranger to working under time pressure. We had a deadline of a week, which we were able to make.

Photo of Alex Nichiporchik, CEO of tinyBuild

Alex Nichiporchik noted by way of justifying the decision to localize the game into Chinese: "China is a huge market.

We have already recouped the localization costs. Our first sales event after the completion of the localization project demonstrated that China is now one of our top markets for “Punch Club”.

In the space of two weeks we had just as many sales in China as we did in the US.

Alex Nichiporchik

CEO of tinyBuild

A few months later, tinyBuild returned to us in order to localize the game into Polish. This time it was not a rush project. We selected a translator for the project who specializes just in games. The codes that the client provided us in order to access the game in Steam proved to be particularly useful. This allowed the translator to play the game in English as he worked on the project.

Once the localization was finished, it was then time to perform the linguistic testing. The translator became so engrossed by the game texts and the challenge of adapting them to Polish culture that he proposed testing the texts in the game interface at no additional charge. During the course of testing you often find little problems that need to be fixed. This project was no exception.

Testing the localization in the game's interface (screenshot from the game “Punch Club”)

We polished the final product to a deep shine and sent tinyBuild a brief report about the results of our edits with screenshots of every correction. Done!

We would also be happy to help you with your localization project.

Case studies

We have localized over 1,500 projects and produced 1,000+ videos. Let's make something special for you too!

PPC advertising for KooRaRoo Media
  • Client: KooRaRoo Media
  • Languages: EN, RU
  • Services: PPC
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Contextual advertising for the "TradeVoyage" travel agency
  • Client: Trade Voyage
  • Languages: EN, RU
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How we created seven trailers for Kaspersky Lab in two months
  • Client: Kaspersky Lab
  • Languages: EN, RU
  • Volume: 7 trailers
  • Services: Script writing, animation, sound design
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Tutorial videos for Kaspersky Lab
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  • Volume: 62 videos
  • Services: Script writing, animation, sound design
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Proofreading of in-game text for Clash of Kings
  • Developer / Publisher: Elex Tech
  • Languages: English
  • Volume: 25 000 words
  • Services: Proofreading, editing
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Localization of DreamCommerce Platform
  • Client: DreamCommerce
  • Languages: NL, TR
  • Services: localization
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Multilingual Advertising for the Alvadi Online Auto Parts Store
  • Client: Alvadi
  • Languages: EN, RU
  • Services: PPC
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Localization of Bandsintown app
  • Client: Bandsintown
  • Languages: FR, DE, IT, JA, PT, PT-BR, ES
  • Volume: 27000 words
  • Services: localization
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Video Banners for the Guild of Heroes Advertising Campaign
  • Developer/Publisher: BIT.GAMES
  • Languages: EN
  • Volume: 18 video banners
  • Services: Gameplay footage selection, animation
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  • Client: Jetradar
  • Languages: FR, ES, DE
  • Volume: 100000 words
  • Services: localization, LQA
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Character voiceovers for Life is Feudal: Your Own
  • Developer/Publisher: BitBox
  • Languages: ES, PT-BR
  • Services: character voiceovers
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Miniseries of clips about Monster Hustle
  • Client: True Pilots U.N. Limited
  • Languages: EN, RU
  • Volume: 2 videos
  • Services: 2D animation
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  • Client: Enterra
  • Languages: EN, RU
  • Services: PPC
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Voiceovers for Bitrix24
  • Client: Bitrix24
  • Languages: PT-BR, EN, DE, RU, ES, UKR
  • Services: Voiceover recording, sound editing
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Localization of Klondike: The Lost Expedition
  • Developer / Publisher: Vizor Interactive
  • Languages: FR, ES, ZH-CN, JA and 7 more
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Configuring Google Analytics for the Dr. Bormental clinic
  • Client: Doctor Bormental
  • Languages: EN, RU
  • Services: Web-Analytics
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Voiceovers for the Kerish Doctor software
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  • Languages: EN, HU, NL, ES, IT, DE, DA and 7 more
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Localization of Clue mobile app
  • Client: Clue
  • Languages: AR, FR, DA, DE, ES, HI, IT, JA, KO, PL, PT-BR, RU, TR, ZH-CN, ZH-TW
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  • Services: continuous localization
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Localization of Xsolla products
  • Client: Xsolla
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  • Languages: EN
  • Volume: 3 trailers
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  • Client: Avatarico
  • Languages: EN, ES, CAT, DE
  • Volume: 2000 words
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  • Client: Jooble
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Localization of Charm Farm Game
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Punch Club localization
  • Developer/Publisher: Tiny Build
  • Languages: ZH-CN, PL
  • Volume: 20000 words
  • Services: localization
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Petcube site localization
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Localization of Viber messenger
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Our Clients

More than 2000 companies have trusted us with their projects since 2004. Those companies have awesome projects. Yours is awesome too. We'd love to work with you.

Zyxel
Yandex
Kaspersky
Warner Brothers
Viber
JetBrains
OnePlus
Endomondo
Hewlett Packard
EPAM
Petcube
Paradox Interactive
Mail.ru
Nevosoft
PeopleDoc
Itransition
Under Armour
TikTok
Bitrix24
Aviasales
Xsolla
Webmoney
MAPS.ME
Melsoft Games
2checkout
Oracle
Softline
Microsoft
LitRes
tinyBuild

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