Advertising Video Production

• videos for apps
• videos for games

At Alconost, we don’t charge a flat rate for screen time. The less labor is needed to produce or modify a specific scene for an advertising video, the lower the price. For example, 5 seconds of 3-D object animation may require as much labor as 15 seconds of screenshot animation. That’s why a simple promotional video lasting 30 seconds could cost the same as a more complex video lasting 15 seconds.

There are three things we need from you:

• The brief. At the very outset, we’ll provide you with a short questionnaire to fill out. The information you provide to us will be our springboard for developing the concept for your video, and will provide us with guidelines for the requirements the video should meet.
• The product. We’ll ask you to show us your product that will be the focus of the video. If you want to feature specific assets, like the product logo or other graphics, we’ll ask you to provide us with source artwork suitable for the animation.
• Your feedback. You can monitor the intermediate results and request adjustments. We move forward to the next stage of commercial video production only after you approve the results at the current stage.

When we create a single promotional video, here’s how our single video workflow is employed:

• You will approve the intermediate result after each stage. On this page you can delve deeper into the workflow for single video production.
  1. Scriptwriting and, if needed, script translation
  2. Storyboarding
  3. Narration recording
  4. Music selection
  5. Animation
  6. Sound design
• Turnaround time for a single video depends on the quantity of scenes, complexity of animation, and approval speed on your end.

  Usually it takes 1–2 weeks to produce a 30-second video commercial with simple animation in 2-D, or 3–4 weeks to create a 30-second video with complex animation or 3-D elements.

• The pricing for a single video depends on the number of scenes and animation complexity. The exact budget is determined at the scriptwriting stage.

In contrast to a single advertising video, a series of promotional videos for business will enable you to:

1. Reach different segments of your audience. Each video in the series could be aimed at a specific group of potential customers.
2. Boost performance of a long-term advertising campaign. A variety of video content can help the campaign not to “burn out.”
3. Save on commercial video production. The more versions of a video there are, the lower the cost of each version.

• Here’s our workflow for video ad series production:

  1. Scriptwriting for all videos in the series and, if needed, translation of the scripts.
  2. Storyboarding for the main video in the series.
  3. Music selection and narration recording for all video commercials in the series.
  4. Animation for the main promotional video.
  5. Sound design for the main video.
  6. Animation of all remaining videos in the series.
  7. Sound design similar to that of the main video ad.

  After each stage the intermediate result will be presented to you for approval.

• Turnaround time for a video series depends on how many versions of the video there will be and how fast you approve intermediate results.

  Usually a video with simple animation lasting 15 seconds or less takes 3–5 business days to create, and several versions of it could be rolled out daily.

• Pricing for series production depends on the specific differences between the variations.

It definitely is. We produce diverse commercial video content so you can replenish your advertising campaign with animated videos, either completely brand-new or slightly refreshed, on a regular basis. Here’s how the advertising video production process goes in this scenario. To start with, we’ll produce the first batch of video commercials. You’ll implement them into your campaign and evaluate their performance. Then we create subsequent batches in the style most likely to resonate with your target audience. This approach enables you to make the most of the ideas that elicit the most positive audience response, as well as test new concepts. In the case study below you can learn more about how it works and check out several different striking examples.

22 promotional videos for the Spin Voyage mobile game advertising campaign