Alconost Releases an Advanced Approach to Game Localization, Helping Developers Save up to 30% on Costs

Tokyo, Japan, Sept. 19, 2024

Introducing Alconost’s New MTPE Solution for Gaming

In the fast-paced world of game development, many developers struggle to balance speed, cost, and the authenticity of their in-game experiences across multiple languages. Alconost’s innovative approach to game localization, which combines AI with human oversight, is designed to address these challenges.

Our new Machine Translation Post-Editing (MTPE) solution accelerates localization timelines by over 30%, reduces costs by more than 35%, and consistently delivers quality multilingual content comparable to traditional human localization—making it an ideal choice for gaming companies.

While machine translation is widely used in game localization, Alconost's approach differs in several ways. We use an innovative two-step approach to AI-powered translations. Before a project begins, native-speaking linguists evaluate 15 different machine translation engines to select the best match for the content, language pair, and text purpose. Throughout the project, post-editing—the refinement of machine-translated output—is exclusively handled by native speakers.

We also integrate custom glossaries to maintain consistency and brand voice across all translations. Lastly, by following three ISO standards in translation (17100, 9001, and 18587), Alconost is able to consistently deliver high-quality translations while staying on budget.

We understand the challenges of a successful and growing gaming business: rising localization costs, increasing translation volumes, and the pressure to maintain the high-quality gaming experience that global players expect. To help Japanese gaming companies balance speed, cost, and localization quality, Alconost offers tailored MTPE packages specifically designed to meet their needs as they expand into new markets.

Get in Touch

Alconost Recognized on the Inc. 5000 List for Localization Excellence and Strong Growth in the U.S. Market

We have been named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the United States, highlighting our position as a leading innovator in the translation and localization industry. This prestigious award reflects our commitment to delivering cutting-edge localization solutions, continuously innovating, and providing exceptional customer service value to our clients.

Additionally, Alconost has been awarded top honors by Clutch and G2 for excellence in customer satisfaction (G2 Clients Love Us Badge, Clutch Champion Award), localization industry expertise (Clutch Top 1000 companies), and the ability to deliver exceptional results (Spring Clutch Reward), including on the global scale (Clutch Global Award).

Client Success Story: Vizor

When Vizor, a leading game development company known for its mobile and social networks games, faced challenges in scaling their localization efforts within budget constraints, they turned to Alconost for a solution. By implementing Machine Translation Post-Editing (MTPE), they achieved remarkable results, including a 35-50% reduction in costs within six months. Our solution involved using nine previously selected and evaluated quality engines, for four games, across nine language pairs, including both European and Asian languages.

"In all the years Vizor and Alconost have been working together, we've never had quality problems. I feel confident they'll never let us down," said Vitalia Fokina, Localization Project Manager at Vizor. "We have external assessments performed, including by the App Store and Google Play, and they give us high marks for localization quality. We also order occasional LQA from other agencies, and they rate Alconost's work very highly."

As we demonstrate our latest localization technologies at Tokyo Game Show 2024, we look forward to forming new partnerships that will drive the next generation of global gaming experiences.

About Alconost:

Alconost is a global leader in providing translation and localization solutions for the gaming industry. With a focus on technology combined with native-speaking translators, we have established ourselves as a trusted partner for a wide range of companies worldwide, from small developers to global top brands such as Microsoft, Tiktok, Vizor, and JetBrains.

We help our clients navigate the complexities of localizing high-volume projects quickly, cost-effectively, and with high quality. In 2023 and in 2024, we were recognized as one of Inc. magazine's "Fastest Growing Companies in the United States."

For more information, please visit https://alconost.com/en/localization/games or contact info@alconost.com.

Related articles

Alconost officially partners with DeNA to help global game developers reach more Japanese players through the AndApp game publishing platform

Game Localization

Global Markets

8 minutes read

Localization of the Punch Club game in a week — Alconost

Game Localization

Success stories

5 minutes read