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What languages should I translate into first?
We’ve analyzed the number of native speakers who are Internet users by native language, the total volume of online sales, and Google Play revenue by region. This resulted in the following top 10 languages for localization:
English – United States, United Kingdom, Canada, and Australia
Chinese — China and Taiwan (Simplified and Traditional Chinese)
Japanese — Japan
French — France, Canada, and Belgium
German — Germany and Belgium
Russian — Russia
Korean — South Korea
Spanish — Spain, Mexico, and Argentina
Portuguese — Brazil
Ultimately, the choice of languages depends on your product type and business objectives. For instance, localization into niche languages can sometimes offer better marketing prospects than targeting mainstream locales. So always keep your product in mind.
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